Showroom10 is a high end multi brand showroom, established in Greece, hosting exclusively Greek and Cyprian fashion designers. Having a remarkable network of upper class boutiques and concept stores, its goal is to expand abroad, promote greek fashion, as well as to evolve through time focusing on new emerging authentic brands.
Mia Evgeneiadou established ShowRoom10 in 2010, representing 4 Greek brands. Her original goal was to discover designers with a unique creative ‘DNA’, combining commercial and designer value. Mia has been always seeking not regular apparel, but clothing that can be experienced, lived and interacted with. Today, ShowRoom10 represents 20 brands, some of which are Mia’s personal entries in the Greek market.
For the last 3 years, ShowRoom10 participates, through pop up showroom gigs, in selected International Fashion Fairs such as Premium, Pure and Tranoi. Main vision of the showroom is to expose Greek designers to the international market and media. The showroom provides to its designers, among others, market analysis and consulting, aiming always at enhancing each designer’s unique personality and creative ‘DNA’.